My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World

For the very first time, Founder and Former Chairman of Liz Claiborne, Jerome A. Chazen reveals the story of the founding of Liz Claiborne, Inc. from startup to successful Fortune 500 company in his new business memoir, My Life at Liz Claiborne: How We Broke the Rules and Built the Largest Fashion Company in the World.

“We started our company from scratch with a total investment of $250,000,” says Chazen. “We entered one of the most competitive industries in the world – one with a new company failure rate of 90 percent. Not only did we beat the odds, we succeeded beyond our wildest dreams, growing in a very short time to become the largest fashion apparel company in history.”

“I’ve written this book to leave behind a record of what we did and how we did it,” Chazen says. “We didn’t succeed through luck or good fortune, we did it through hard work, a sharp desire to understand and supply the consumer and a willingness to break the established rules of our industry. I hope the Liz Claiborne story and my role in it will inspire others to dream big, work hard, challenge the status quo and always strive for excellence.”

By Jerome A. Chazen
Available at www.amazon.com